When I stepped into the conference hall, I was not prepared for the meet. I didn’t do my homework correctly; I would quote. Yes, I witness an enigma in that hall when I scaled mountains in Manali, tasted water at the Corbett, and eyed mouth-watering Biryani at Dindi. Wondering… Here is the answer to all the thoughts which ran through your mind.
Sterling Holidays: Holiday Differently
Sterling Holiday Resorts India Limited is one of the best holiday resorts operational in India. The resorts are located in over 25 locations offering a unique holidaying experience. In October 2015, the resort acquired Nature Trails Resort Private Limited. With this expansion, the company has ventured into adventure trails in Maharashtra.
At the Blogger event, Chief Marketing Officer Mr. Peshwa Acharya defined traveling in his golden words. Before this event, Sterling Holidays was just a place which I saw crossing the roads of Puri, Odisha. However, at the end of the event, it was the place where I wanted to be. The company has sprawling resorts spread across the meadows of Manali, tea gardens of Darjeeling and beaches of Karwar. Think holiday, book Sterling!
Travel has changed over the years, rightly quoted by Peshwa Sir. Sterling Holiday plans it for you, once you book your stay. They have plans for everyone in the house. At the end of 2017, the company underwent a transition. The new avatar of Sterling Holiday is all set to mark its presence in the world of travel. In December 2017, the logo went a change of identity and a tad bit of jazz up. The new visual identity has a tint of ‘Purple’ depicting ‘Richness,’ ‘Red’ depicting ‘People & Passion,’ and ‘Yellow’ depicting ‘Diversity of Place.’ The spinning wheel symbolizes three pillars supporting Sterling: People, Experiences, and Places, as quoted by Peshwa Sir. The resorts have witnessed massive transformation where old ceilings have been changed into brand new. Now, your rooms offer you a ‘Brag-worthy experience.’ With Sterling Holiday, the experience would speak volumes. You can book your travel and dine with the tribes Toda in Ooty, or you can walk around the weaving industry in Dindi. ‘100 Days of New Thing’ is a unique concept introduced at Sterling, where the company celebrates something new every day. On 8 December 2017, Sterling launched its official travel mascot ‘Raja Rex.’ The mascot is a discovery mascot who would help travelers to discover new activities and experiences. Sterling Ooty has hosted Raja Rex recently. In 2018, the company aims to launch the discovery mascot all over its properties. In January 2018, Sterling is launching a complimentary Holiday Insurance in partnership with Digit/Fairfax which will ensure the well-being of travelers during their stay with Sterling.
I was mesmerized with the travelogues presented by Sterling. Travel stories were not mere stories; it was experience captured by travelers. Today, when I walked out of the event, I couldn’t pause the thought of traveling to Yercaud. My thoughts ran wild when Peshwa Sir presented the Sterling property at Darjeeling. I smell tea leaves, blending in the air.
“Darjeeling tea is the champagne of tea, just like single malt scotch”– CMO Peshwa Acharya
I am glad that Thrillophilia and Sterling Holidays gave me an opportunity to witness the best. Travel is a word which is very near to my heart.
For some travel is life, for some travel is leisure… Well, maybe I chose life and plan to live it differently with Sterling Holidays.
“To Travel is to Live” 🙂
nidhantrika 
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